Authentic Range
African and Caribbean products selected for the customers and communities our trade partners serve.
Preparing the storefront
Pride in every product
Quality wholesale supply, authentic African and Caribbean foods, and service built around the businesses we support.
Our story
Connecting businesses with the foods people know and love
Pride of Africa Foods supplies retailers, caterers, restaurants and food businesses with a broad range of trusted African and Caribbean products. From everyday staples to specialist lines, our range is selected around authenticity, dependable availability and value for trade customers.
We combine the convenience of online wholesale ordering with the experience of our Trade Cash & Carry in Birmingham.
What matters to us
Authenticity, quality and dependable service
Product information, selling packs, minimum quantities and availability are managed through the central S&T catalogue so trade customers can order with confidence.
Our team works across purchasing, warehouse, picking and delivery to move every confirmed order accurately from stock to customer.
Our values
What you can expect
Practical wholesale support built around long-term trade relationships.
Quality Control
Clear catalogue, stock and fulfilment controls support accurate orders and dependable supply.
Trade Partnership
Responsive support for account, product, order, collection and delivery enquiries.